Companies and products are growing faster than ever before. Strategically collecting and analyzing newly created data has never been more important not only for "counting numbers" and building dashboards, but for helping define goals, roadmaps and strategies. Product analytics is now a must-have, not an afterthought.
There is a scarcity of literature that explains how to conduct product analysis. To help fill this gap, we will publish a series of posts over the coming months on how to build both data-informed products and world-class data science teams.
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Introduction: Data-Informed Product Building
Explore why data-informed product building has never been more necessary, and how this series will help you do it.
Evolution of a Product
Understand the characteristics of successful products from conception to maturity.
Measuring Product Health
Metrics to diagnose and analyze product health.
Diagnose Your Product's Health
Defining Product Success: Metrics and Goals
Setting the right goals and metrics is imperative to product success.
Retention
Techniques to improve user retention and drive growth.
Sustainable Product Growth
Learn about growth pitfalls that can limit long-term success.
Frameworks for Product Success
Understand the need for frameworks by exploring product-focused examples.
Analyzing Metric Changes
Learn how to diagnose shifts in metrics and develop an action plan for monitoring changes in your product.
Understand Changes in Your Metrics
Leveraging Data To Build Consumer Products
Our story so far.
See a Recap of How Far We've Come
Engagement Drives Stickiness Drives Retention Drives Growth
Understand the connection between engagement, stickiness, retention and growth.
Engagement
Engaging experiences provide value.
Understand the Meaning of Engagement
Engagement Part I: Introduction to Activity Feeds
Engagement is the earliest indicator of product market fit.
Engagement Part II: Content Production
Content production is the single most important factor that influences engagement.
How to Track Content Production
Engagement Part III: Connections and Inventory
Connecting people with the right content will drive greater relevant inventory.
Learn the Importance of Connecting Users
Engagement Part IV: Activity Feed Ranking
Activity Feed Ranking is critical for driving Engagement in high inventory situations.
Discover the Significance of Activity Feed Ranking
Engagement Part V: Consumption
Delightful consumption of stories leads to higher engagement and ultimately to stickiness, retention and growth.
Discover Key Considerations for Content Consumption
Engagement Part VI: Feedback
Understanding the various types feedback of feedback and the role feedback plays in building an engaging product.
Examine the Role of Feedback in Engagement
Engagement Part VII: Summary and Product Implications
Driving a sustainable highly engaging product requires careful considerations.
Learn About Additional Considerations that Affect Engagement
Engagement: Professional Content Part 1: Content Production
Producing evergreen content is the most important lever for engagement.
How to Create Evergreen Professional Content
Engagement: Professional Content Part 2: Recommendations
For a platform offering professional content, recommendations are the primary means of highlighting the content users will find most relevant.
How to Make Content Relevant Through Recommendations
Engagement: Professional Content Part 3: Content Consumption
Consumption of content is strongly affected by device and connectivity.
Understanding Content Consumption
Two-Sided Marketplaces and Engagement
Designing a thoughtful framework is valuable to understand engagement.
Creating Two-Sided Marketplaces
The Building Blocks of a Data-Informed Company
Successful data-informed companies do two things well — focus on impact and build a data-informed culture.
How to Build a Data-Informed Culture
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